Incorrect Opinions on Energy Efficiency

Survey Probes Americans' Incorrect Opinions on Energy Efficiency
Scientific American

"The researchers started their survey with a simple open-ended question: What's the single most-effective thing you can do to conserve energy? More than 40 percent of the respondents said one of three things: Turn off lights, drive less or change the thermostat.

Less than 10 percent identified what experts generally agree are the most effective measures - insulate the house or use more efficient appliances or cars."

» Full Scientific American article



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